Sophie Simpson, Founder and Managing Director of award-winning communications agency Atteline, talks to us about her long and illustrious career working in PR in this episode of Techforce. She tells us about how she supports some of the biggest brands in the GCC and deliberate decisions she’s made to build a positive workplace.&nbsp;&nbsp;

Sophie Simpson  

Managing Director & Founder of Atteline

Women in Business: Meet Sophie Simpson

Putting purpose at the heart of brand and culture

Mukesh Kumar and Matthew Lambert from Salesforce talk to us about how they help businesses tackle digital transformation in this episode of Techforce. They tells us about their work in Salesforce’s partner ecosystem and how it’s helping to create the transformation leaders of tomorrow.&nbsp;

Matthew Lambert

Regional Sales Director, Alliances & Channels - Salesforce

Mukesh Kumar 

Regional Vice President, Middle East Alliance & Channels - Salesforce

Education and Partnership: Keys to Successful Digital Transformation in the Middle East

Saud Al Sumait, the Deputy CEO at Drops Group, and Bernadette Geagea, Director of Customer Care at Majid Al Futtaim, reveal the seemingly obvious but seldom practised principle of successful digital transformation initiatives in this episode of Techforce. The retail leaders discuss the unique challenges that affect entrepreneurs in the Middle East and offer advice on striking the right tone in the digital age.

 Saud Al Sumait

Deputy CEO at Drops Application Group

Bernadette Geagea

 Director Customer Care - Majid Al Futtaim

How to win at digital transformation

Al Marmoom Initiative empowers individuals with challenges to develop strengths often overlooked in mainstream settings. The nonprofit set out to help students develop their physical abilities — like their posture, muscle strength, and flexibility. But the lessons have a much bigger effect than just that.

Yana Shuhaylo

Stable Manager – Al Marmoom Initiative

Barnie Otabaeva

Territory Account Executive - Salesforce

Al Marmoom Initiative empowers individuals with challenges to develop strengths often overlooked in mainstream settings. The nonprofit set out to help students develop their physical abilities — like their posture, muscle strength, and flexibility. But the lessons have a much bigger effect than just that.


Beyond Horseback Riding: How Equine-Assisted Services is Changing Lives

Group Operations Director at Skybound Wealth Management Husain Rangwalla shows us what it means to provide a white glove service in financial advice in this episode of Techforce. He discusses major trends impacting the wealth management space, giving wealth management an overhaul, and offers advice for businesses looking to embrace cutting-edge technology.

Husain Rangwalla

Chief Operating Officer

How Skybound Wealth Management is Modernising Offshore Financial Advice

Mohamed Abdul Rahim at Octopian Security, talks to us about what it takes to drive successful, meaningful digital transformation in this episode of Techforce. He walks us through how he helps some of the largest organisations in the Middle East drive innovation, improve business outcomes, and stay ahead of the curve.

Mohamed Abdul Rahim

Managing Director Optopian

Driving success with purpose-led digital transformation

Salama Mohamed talks to us about her experience as an entrepreneur in this episode of Techforce. She tells us why she’s made it her mission to create skincare for every skin tone and condition and how she’s turned into the role model she’s always wanted to have.&nbsp;&nbsp;

Salama Mohamed

CEO and Founder of Peacefull

Salama Mohamed talks to us about her experience as an entrepreneur in this episode of Techforce. She tells us why she’s made it her mission to create skincare for every skin tone and condition and how she’s turned into the role model she’s always wanted to have.  




Salesforce

Techforce Middle East is an all-new podcast series, presented by Salesforce, dedicated to honouring the Trailblazers revolutionising the region’s tech landscape. Host Mark Amer Massouh unravels the secrets behind delivering exceptional interactions in the digital realm and discovers the true essence of digital transformation from industry leaders who have successfully navigated this dynamic landscape. But this podcast isn’t just about technology. We also meet inspiring people making a meaningful impact on communities and bringing about social transformation.

Techforce Middle East

SEASON 1 | EPISODE 10 | 21:41 MIN | 02.12.2024

Women in Business: Meet Sophie Simpson

SEASON 1 | EPISODE 9 | 37:21 MIN | 02.07.2024

Education and Partnership: Keys to Successful Digital Transformation in the Middle East

SEASON 1 | EPISODE 8 | 25:26 MIN | 02.12.2024

How to win at digital transformation

SEASON 1 | EPISODE 7 | 23:20 MIN | 02.12.2024

Beyond Horseback Riding: How Equine-Assisted Services is Changing Lives

SEASON 1 | EPISODE 6 | 25:30 MIN | 01.12.2024

How Skybound Wealth Management is Modernising Offshore Financial Advice

SEASON 1 | EPISODE 5 | 36:54 MIN | 01.12.2024

Driving success with purpose-led digital transformation