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Episode 61  |  19:01 min

Monetizing Repeat Client Base With RFM Segmentation

Episode Thumbnail
Episode 61  |  19:01 min  |  05.09.2019

Monetizing Repeat Client Base With RFM Segmentation

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This is a podcast episode titled, Monetizing Repeat Client Base With RFM Segmentation. The summary for this episode is: <p>RFM Segmentation is designed for marketers to monetize their database and increase ROI. Caren Carrasco, Senior Partner of Benjamin David Group joins us to share her perspective on this framework and how marketers can take advantage of it. You can learn more about this framework here: <a href= "https://www.benjamin-david.com/rfm-ebook/">https://www.benjamin-david.com/rfm-ebook/</a></p>