Salesforce

The role of a Customer Experience (CX) Lead is quickly growing to be one of the most important roles in an organization as they transform their business. This week, we talk with Rich Wilson, Global CX Lead at Kimberly-Clark Professional. He shares his 20 years experience watching the role CX evolve to what it is today.

Customer Experience Demystified: The day-to-day life of a Global CX Lead

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.