Salesforce

Empathy is top of mind for people around the world right now. After all, we’ve never dealt with a crisis of this magnitude. It’s essential that marketers are mindful of the challenge at hand and show compassion for their customers. But that can be tougher than it sounds. What is the right tone for communications? How can you ensure your customers are supported and taken care of? In this episode we connect with Hayley Nelson, VP of Content Marketing at Salesforce, Brian Helfrich, owner of Summit Coffee, and Wally Bruner, who leads meditations at Salesforce in addition to his role as a Director of Talent Development.

Leading Through Change: Episode 1 – Pivoting with Empathy

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.