This is a podcast episode titled, Seth Godin and Brian Solis: How to Better Connect to Your Customers. The summary for this episode is: <p>How can companies better know and connect to their customers and build more trust? That's a question Seth Godin, marketing guru and founding editor of The Carbon Almanac and Brian Solis, VP and Global Innovation at Salesforce and best-selling author, try to answer in this week's episode. They discuss some fascinating findings from our just released State of the Connected Customer report.It’s our 5th edition and features insights from nearly 17,000 consumers and business buyers worldwide. Tune in to find out what's at the heart of it.</p>