This is a podcast episode titled, Leading Through Change: Episode 6 – Purpose Driven Marketing with Kimberly-Clark's #ShareASquare. The summary for this episode is: <p><span style="font-weight: 400;">Values based marketing, cause marketing, purpose led marketing - we’re seeing these purpose driven trends arise across marketing teams but what does it really mean? What types of campaigns are run on these teams? Why is this an important function? </span></p> <p><span style="font-weight: 400;">In this episode we interview Kai Johnson, Values-Led Marketing Manager at Salesforce and Stephanie Pines, Senior Global Director of Creative Content and Design for Family Care at Kimberly-Clark. We dive into a timely purpose driven social campaign where Cottonelle is teaming up with United Way to #ShareASquare. Kimberly-Clark is donating $1 for every mention of #ShareASquare on social media, up to $100,000. We also brought on a social expert, Leigh Price to share relevant tips on social media marketing.</span></p> <p><strong>Resource</strong><span style= "font-weight: 400;">: <br /></span><span style= "font-weight: 400;">Social Studio 90 day free trial: sfdc.co/social90days <br /></span><span style= "font-weight: 400;">Details on #ShareASquare: www.cottonelle.com/en-us/share-a-square</span></p>