This is a podcast episode titled, This Is How You Make a Marketing Movement: Jay Baer and Sangram Vajre's Behind-the-Scenes Stories. The summary for this episode is: <p>Sometimes a message, campaign, or product takes on a life of its own and becomes a legitimate movement. It seems like magic, but what really happened? Listen as Jay Baer explains what fueled the crazy success of his NYT-bestselling book "Youtility" and Sangram Vajre, CMO and co-founder of Terminus, shares how his "Flip My Funnel" concept grew a community of worldwide B2B followers. You'll hear the behind-the-scenes story that's rarely told of how these movements grew — as well as Jay and Sangram's cautionary advice about what doesn't really constitute a movement.</p> <p>Tweet @youngheike with your thoughts on this episode or ideas for a future topic.</p>