The Payor Principle Podcast Trailer

Dr. Sindhu Pandit: Among our Medicaid population we're seeing changes in employment, and maybe some challenges with affordability. So this is a widespread issue, and really we have a huge opportunity, especially payors, to engage their members in a way that's preventative, and also perhaps proactive, to meet them where they are and offer support: virtual care, for example; or grief counseling services; behavioral therapy.

Ciji Adams: That was Dr. Sindhu Pandit, clinical advisor at Salesforce, discussing the importance of payors proactively engaging high-risk member populations during the COVID-19 pandemic. That's just one of the insightful interviews you'll hear on The Payor Principle, a new eight-part limited series podcast from Salesforce. I'm Ciji Adams, payor lead for healthcare and life sciences industry marketing at Salesforce. And we're here to help you understand how technology can move your business forward and thrive during, and after the pandemic. From creating digital engagement strategies to reach members wherever they are...

Kevin Riley: Health plans need to be a little bit more proactive for the digital environment of reminding people with small, simple, actionable steps. Not telling them what they should go do, but reminding them," Here is a thing that you could do. Click here and take action against it."

Ciji Adams: ...To leveraging predictive data insights to improve health outcomes.

Dr. Barry Chaiken: And what you need is you need to have, in your organization, a level of data literacy that people understand what data analytics and dashboards and visualizations mean. You need to have a culture of data, so that people understand and accept data as being something that they should rely on to make their decisions.

Ciji Adams: And identifying how to safely reopen your business.

Djuro Stojsavljevic: When we consider reopening, we have to plan and orchestrate at how to bring them back. And that's that command center piece, right? You have to kind of put that orchestration together. And by putting in place that planning the logistics communications, you can then resume operations, while at the same time making sure you're protecting employees.

Ciji Adams: We've got the insights you won't want to miss. Hear from industry leaders, inside and outside of Salesforce, who are taking a digital-first approach to the top issues facing health insurance today. So subscribe now on your favorite podcast app. And join me for our first episode, launching this month in September. Happy listening!