Salesforce

How can companies better know and connect to their customers and build more trust? That's a question Seth Godin, marketing guru and founding editor of The Carbon Almanac and Brian Solis, VP and Global Innovation Evangelist at Salesforce and best-selling author, try to answer in this week's episode. They discuss some fascinating findings from our just released State of the Connected Customer report. It’s our 5th edition and features insights from nearly 17,000 consumers and business buyers worldwide. Tune in to find out what's at the heart of it.

Seth Godin

Best-selling author, marketing guru and founding editor of The Carbon Almanac

Brian Solis

VP and Global Innovation Evangelist at Salesforce

Re-Release: Seth Godin and Brian Solis: How to Better Connect to Your Customers

Blazing Trails explores Salesforce values in action through thought provoking conversations with global leaders, innovators and icons who are shaping the world for the better. Join host Michael Rivo to dive into topics surrounding innovation, equality, net zero energy, work and well-being. New episodes debut Wednesdays.

Blazing Trails

Today’s service leaders are struggling to meet growing customer expectations amid a 19% average annual turnover rate and tightening operational budgets. But Salesforce Service Cloud CEO Clara Shih and Global Innovation Evangelist Brian Solis see automation and AI as a solution. On this episode they explain how you can drive growth by empowering agents to do more with less, increase efficiencies by streamlining time-intensive processes, and deliver immediate cost savings to organizations across every industry. Tune in to find out more!

Clara Shih

Salesforce Service Cloud CEO

Global Innovation Evangelist

Salesforce Execs Unpack How Automation and AI Deliver Success Now for Service Teams

The metaverse promises to be a virtual world of innovation, experimentation and opportunity. It has the potential to change the way brands and creators engage with their customers in this new virtual space. Today we are sharing a special session recorded at Dreamforce where we'll dive into the impact of Web 3 innovation on commerce with Erika Wykes-Sneyd, Vice President of Adidas Web3 Studio, Marc Mathieu, SVP of Web3 Studio at Salesforce, and Devin Wenig, former President &amp; CEO of eBay.

Marc Mathieu

VP of Web3 Studio at Salesforce

Devin Wenig

Former President & CEO of eBay

Erika Wykes-Sneyd

Vice President of Adidas Web3 Studio

The Metaverse And The Future Of Consumer Engagement with Erika Wykes-Sneyd, Marc Mathieu and Devin Wenig

Unless you’ve been living under a rock, you’ve heard of Levi’s denim. And they’ve heard of you, too. We talk to their staff historian (yes, that’s a job) Tracy Panek about how much customer wants and needs (and sometimes complaints!) have always been the driving force behind what they make, how they make it and what’s coming next for this 150 year old brand.

Listening to the customer for 150 years and counting…

One of the most important, significant, but also complicated customer service relationships we have… is with our significant other. They are significant to us; naturally we want to make sure their needs are met. This universal experience is so similar to providing good customer service in the marketplace. We first talk to Francesca Beauman who traces the history of personal ads: what we’ve wanted and not wanted and wanted again from our clients (aka partners) over hundreds of years. Then we turn to Dr. Jess Carbino, who has a PhD from UCLA in 21st century dating, a ton of dating experience herself, and thoughts about how the transaction of love works these days. Also Adam asks his wife if he’s providing good customer service. You’ll want to stick around for her answer.

How good is your customer service - in your marriage?

This thousand-year-old protein continues to delight the palettes of artisanal cheese-loving patrons. But how do cheese makers Mateo and Andy Kehler, owners of Jasper Hill since 2003, keep up with so many mass-produced options on the shelves? Though it’s a slow, difficult process to arrive at an award-winning cheese – you might even need a cheesemonger like Rich Murrillo to guide you – Mateo shares why a taste is all it takes to birth fine cheese-lovers for years to come.

It’s not easy being the big cheese

The Kanesh Archive, a 4,000 year old collection of tablets discovered in Northern Iraq, reveals that customer service is nothing new. Over 4 millenniums ago, textile merchants would keep records of their sales transactions and customer details! In this eye-opening conversation, we welcome Harvard professor, Gojko Barjamovic, and his partner, Agnete, who reveal that these ancient clay records include orders, detailed feedback and requests, and even expense reports for the traveling salesmen! Who knew Quickbooks (or other software) had a great-great-great grandparent?

Recent Episodes

SEASON 8

Salesforce Execs Unpack How Automation and AI Deliver Success Now for Service Teams

The Metaverse And The Future Of Consumer Engagement with Erika Wykes-Sneyd, Marc Mathieu and Devin Wenig

SEASON 7

Listening to the customer for 150 years and counting…

How good is your customer service - in your marriage?

It’s not easy being the big cheese

Take this trip to ancient Iraq and discover how their methods have shaped our customer relations today

About The Show

Blazing Trails

Michael Rivo

Director, Salesforce Studios