Digital Imperative with Wendy Walker, Senior Director Marketing, Asia Pacific, Salesforce

Wendy Walker brings more than 20 years of marketing experience spanning a variety of industries and covering all disciplines. In her role at Salesforce, Wendy leads marketing across the region; helping businesses grow and connect with their customers, partners and employees. As a passionate advocate for Equality, she is also President of the Salesforce Asia Women’s Network; with a charter to empower, invest & amplify the progress of women, creating gender-equality allies and taking action on equality. Prior to joining, Wendy led Intuit’s Global Expansion portfolio of 185 markets; accountable for leading the growth, brand and marketing efforts for expansion into new global markets across multiple regions. Wendy also previously held global and regional positions as Global Director Brand & Content for iflix, chief marketing officer of Manulife, & Mindshare’s chief growth officer for Asia Pacific. Passionate about creativity & effectiveness, she has devoted much of her career to building, growing, refreshing & transforming brands - from household names to start ups; and is known for her ability to drive creative effectiveness combined with operational excellence & strong commercial results. Wendy regularly participates as a jury member across many industry award programs, & also frequently contributes as chair or speaker at major advertising industry events. She has been regularly recognised with global awards; named as Global CMO of the Year 2020 at the Global CMO Summit and Awards 2020, named as Most Influential Global Brand Leader in 2016, 2017 & 2019, & as one of the Top 100 Most Talented Global Marketing Leaders by the World Marketing Congress in both 2014 & 2015. She has held several Board positions over the years and is currently the Chair of The Marketing Society in Singapore and also a Non-Executive Director for Kaplan Higher Education Industry Advisory Board for Marketing, Media, Communications & Public Relations. Wendy is based in Singapore.