Digital Imperative with Justin Peyton, Chief Transformation and Strategy Officer, Asia Pacific, Wunderman Thompson
00:00
00:00
This is a podcast episode titled, Digital Imperative with Justin Peyton, Chief Transformation and Strategy Officer, Asia Pacific, Wunderman Thompson. The summary for this episode is: <p>In this episode Simone speaks with Justin Peyton, Chief Transformation and Strategy Officer, Asia Pacific at Wunderman Thompson. Justin discusses <span style="color: rgb(34, 34, 34); background-color: transparent;">the impact of the pandemic and how Wunderman Thompson worked with clients to stay connected with customers. While businesses have operated in a constant state of flux since the pandemic, Justin also said that treating transformation as a philosophy versus a project could help businesses to manage this change. </span></p>
DESCRIPTION
In this episode Simone speaks with Justin Peyton, Chief Transformation and Strategy Officer, Asia Pacific at Wunderman Thompson. Justin discusses the impact of the pandemic and how Wunderman Thompson worked with clients to stay connected with customers. While businesses have operated in a constant state of flux since the pandemic, Justin also said that treating transformation as a philosophy versus a project could help businesses to manage this change.
Today's Guests
Justin Peyton
|Chief Transformation and Strategy Officer, Asia Pacific, Wunderman Thompson
With over 20 years’ multi-disciplinary experience, Justin’s career spans finance, media, data-driven marketing, and digital transformation. Driven by his entrepreneurial and intrapreneurial spirit, Justin helps brands shape their business around consumer expectations and transform themselves to solve for the challenges of modern marketing.
Arriving in Singapore over 6 years ago, Justin is a proven leader in the region with experience across many industry verticals and a diverse range of clients. With a focus on helping brands position themselves to succeed in a digitally driven world, Justin has helped clients including Samsung, Qantas, Shangri-La and HSBC increase the value of their data by translating insights and engagement into commerce and loyalty.
He is also on the board of directors of the IAB (Interactive Advertising Bureau) SEA and India where he works with his industry peers to drive a digital growth agenda, push for new technology adoption, and support training for brands, agencies and publishers alike.
Justin was recognized at Campaign Asia's Agency of the Year Awards as Southeast Asia Strategic/Brand Planner of the Year 2018.