Salesforce

A "mix between The Economist and Twitter" -- that was Jim VandeHei’s vision for Axios when he founded the company in 2016. Today, as CEO, he leads his team of several hundred with that principle top of mind. He calls it “Smart Brevity” and in this episode, he joins Sarah Franklin, Salesforce’s President and Chief Marketing Office, to discuss how that mindset has helped the company stand out among consumers, while also creating trust within the company. Tune in to learn how to apply Smart Brevity to your business.

Jim VandeHei

CEO of Axios

A "mix between The Economist and Twitter" -- that was Jim VandeHei’s vision for Axios when he founded the company in 2016. Today, as CEO, he leads his team of several hundred with that principle top of mind. He calls it “Smart Brevity” and in this episode, he joins Sarah Franklin, Salesforce’s President and Chief Marketing Office, to discuss how that mindset has helped the company stand out among consumers, while also creating trust within the company. Tune in to learn how to apply Smart Brevity to your business.


Axios CEO Is Betting on Brevity for Political News

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Ph.D., Chief Executive Officer of The Hidden Genius Project

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Dr. George Church

Harvard Medical School

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Founder and CEO, Colossal Biosciences

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Blazing Trails explores Salesforce values in action through thought provoking conversations with global leaders, innovators and icons who are shaping the world for the better. Join host Michael Rivo to dive into topics surrounding innovation, equality, net zero energy, work and well-being. New episodes debut Wednesdays.

Axios CEO Is Betting on Brevity for Political News

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