Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile

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This is a podcast episode titled, Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile. The summary for this episode is: <p><span style="color: rgb(34, 34, 34);">You can't achieve empathy and personalization at scale unless your data game is sound.&nbsp;</span><span style="color: rgb(0, 0, 0);">In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and&nbsp;Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a unified customer profile with a CDP and the&nbsp;</span><span style="color: rgb(34, 34, 34);">challenges that can be solved with a "single source of truth".&nbsp;</span><span style="color: rgb(0, 0, 0);">This includes&nbsp;scaling personalization without overstepping personal preferences and privacy regulations. Are Customer Data Platforms worthy of the hype? Take a listen and decide for yourself!</span></p><p><em style="color: rgb(34, 34, 34);">Presented in partnership with WordPressVIP.</em></p>

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You can't achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a unified customer profile with a CDP and the challenges that can be solved with a "single source of truth". This includes scaling personalization without overstepping personal preferences and privacy regulations. Are Customer Data Platforms worthy of all the hype? Take a listen and decide for yourself!

Presented in partnership with WordPressVIP.