Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile

This is a podcast episode titled, Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile. The summary for this episode is: <p><span style="color: rgb(34, 34, 34);">You can't achieve empathy and personalization at scale unless your data game is sound.&nbsp;</span><span style="color: rgb(0, 0, 0);">In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and&nbsp;Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a unified customer profile with a CDP and the&nbsp;</span><span style="color: rgb(34, 34, 34);">challenges that can be solved with a "single source of truth".&nbsp;</span><span style="color: rgb(0, 0, 0);">This includes&nbsp;scaling personalization without overstepping personal preferences and privacy regulations. Are Customer Data Platforms worthy of the hype? Take a listen and decide for yourself!</span></p><p><em style="color: rgb(34, 34, 34);">Presented in partnership with WordPressVIP.</em></p>