Humanizing Marketing: Episode 1 - Why Empathy is Crucial in Digital Engagement

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This is a podcast episode titled, Humanizing Marketing: Episode 1 - Why Empathy is Crucial in Digital Engagement. The summary for this episode is: <p><span style="color: rgb(34, 34, 34);">Our new Marketing Cloudcast series&nbsp;explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized messages to customers and prospects? In episode 1, hosts Tina Rozul and&nbsp;Marty Kihn are joined by Shannon Duffy, EVP of Digital 360 Marketing at Salesforce. They chat about why authenticity and empathy are crucial to marketing today, and the role of technology in making that happen at scale.&nbsp;</span></p><p><em style="color: rgb(34, 34, 34);">Presented in partnership with WordPressVIP.</em></p>

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Our new Marketing Cloudcast series explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized messages to customers and prospects? In episode 1, hosts Tina Rozul and Marty Kihn are joined by Shannon Duffy, EVP of Digital 360 Marketing at Salesforce. They chat about why authenticity and empathy are crucial to marketing today, and the role of technology in making that happen at scale. 

Presented in partnership with WordPressVIP.