How to Use Data and Research in Your Content Marketing

This is a podcast episode titled, How to Use Data and Research in Your Content Marketing. The summary for this episode is: <p>Scott Wentworth, founder of Wentworth Financial Communications, joins the Cloudcast. At this point, you’re probably sold on the benefits and necessity of content marketing. And you probably know that data and research can throw you a big assist in lending credibility to your content. But what are the best ways to add data to your content plan? Listen as Scott explains why data is now steering the content ship and the best ways to incorporate “show me” data instead of “tell me” opinions in your e-books, blog posts, and more.</p> <p>Resources for this episode:</p> <p>Scott's company: http://www.wentworthwriting.com/</p> <p>Subscribe to the Cloudcast: <a href="http://sforce.co/cloudcast" target="_blank">http://sforce.co/cloudcast</a></p> <p>Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:</p> <p><a href="http://twitter.com/youngheike" target= "_blank">http://twitter.com/youngheike</a></p> <p><a href="http://twitter.com/joelbook" target= "_blank">http://twitter.com/joelbook</a></p>