Salesforce

RFM Segmentation is designed for marketers to monetize their database and increase ROI. Caren Carrasco, Senior Partner of Benjamin David Group joins us to share her perspective on this framework and how marketers can take advantage of it. You can learn more about this framework here: <a href= "https://www.benjamin-david.com/rfm-ebook/">https://www.benjamin-david.com/rfm-ebook/</a>

Monetizing Repeat Client Base With RFM Segmentation

The final episode of our Humanizing Marketing series looks at how digital engagement will evolve in the years ahead. Hosts Marty Kihn and Tina Rozul chat with Salesforce futurists, Vala Afshar and Brian Solis about the role of trust in customer relationships. We also dig into "Atomic Content Personalization" with Mark Abraham of Boston Consulting Group. Listen in to find out if your organization is ready for what's coming our way.LINK: <a href="https://www.bcg.com/capabilities/marketing-sales/atomic-content-personalization" rel="noopener noreferrer" target="_blank">Learn more about Atomic Content Personalization</a>Presented in partnership with WordPressVIP

Brian Solis

Global Innovation Evangelist, Salesforce

Vala Afshar

Chief Digital Evangelist

Mark Abraham

Managing Director & Senior Partner, Boston Consulting Group

Humanizing Marketing: Episode 6 - How Marketers Can Build Trust In The Future

We won't fulfill the promise of artificial intelligence and machine learning without a robust discussion about the ethics of it all. As marketers start to use AI tools day-to-day, it's essential to understand the origin of bias in AI and machine learning models and how to mitigate the harm to your customers and to your business. In this episode, hosts Tina Rozul and Marty Kihn chat with Sheila Warren of the World Economic Forum. Sheila pinpoints the sources of bias and how organizations can implement checks and balances to ensure inclusive, authentic marketing.Presented in partnership with WordPressVIP

Sheila Warren

Deputy Head of the Centre for the Fourth Industrial Revolution; Executive Committee at the World Economic Forum

Humanizing Marketing: Episode 5 - Ethical Marketing with the World Economic Forum

Artificial intelligence (AI) is being used in Marketing more and more every day. In episode 4 of our Humanizing Marketing series, Tina Rozul and Marty Kihn demystify what happens behind the scenes of AI and machine learning. They sit down with Melinda Han Williams, Chief Data Scientist at Dstillery, to discuss the impact AI will have on personalized and empathetic marketing, including how it will evolve with privacy laws and what impact it will have on future marketing career paths. They also discuss the intersection of AI and marketing software with Armita Peymandoust, VP of Product Management for Einstein in Marketing at Salesforce. Listen in!Presented in partnership with WordPressVIP.

Melinda Han Williams

Chief Data Scientist, Dstillery

Armita Peymandoust

VP of Product Management for Einstein in Marketing, Salesforce

Humanizing Marketing: Episode 4 - Humanizing 'AI in Marketing'

WordPress VIP CMO Joyce Solano joins us for Episode 3 of our Humanizing Marketing series. We'll cover how to connect with customers in ways that are authentic, genuine, and human. For Joyce, that means building a team filled with people who have a wide range of skills, just like the famous artist and scientist Leonardo da Vinci. Listen in to learn more about how data and creativity intersect to build meaningful marketing moments.Presented in partnership with WordPress VIP.

Joyce Solano

Chief Marketing Officer, WordPress VIP

Humanizing Marketing: Episode 3 - Transform Your Marketing with a "da Vinci Approach"

You can't achieve empathy and personalization at scale unless your data game is sound.&nbsp;In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and&nbsp;Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a unified customer profile with a CDP and the&nbsp;challenges that can be solved with a "single source of truth".&nbsp;This includes&nbsp;scaling personalization without overstepping personal preferences and privacy regulations. Are Customer Data Platforms worthy of the hype? Take a listen and decide for yourself!Presented in partnership with WordPressVIP.

David Raab

Founder and CEO of the Customer Data Platform (CDP) Institute

Chris O'Hara

Vice President, Global Product Marketing at Salesforce

Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile

Our new Marketing Cloudcast series&nbsp;explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized messages to customers and prospects? In episode 1, hosts Tina Rozul and&nbsp;Marty Kihn are joined by Shannon Duffy, EVP of Digital 360 Marketing at Salesforce. They chat about why authenticity and empathy are crucial to marketing today, and the role of technology in making that happen at scale.&nbsp;Presented in partnership with WordPressVIP.

Shannon Duffy

EVP of Digital 360 Marketing at Salesforce

Humanizing Marketing: Episode 1 - Why Empathy is Crucial in Digital Engagement

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.

Monetizing Repeat Client Base With RFM Segmentation

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Martin Kihn

Tina Rozul

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