How To Speak ABM: Episode 1 – Getting Started with Account-Based Marketing

This is a podcast episode titled, How To Speak ABM: Episode 1 – Getting Started with Account-Based Marketing. The summary for this episode is: <p><span style="font-weight: 400;">Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business.</span></p> <p><strong>Guests</strong><span style= "font-weight: 400;">:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;"><a href= "https://www.linkedin.com/in/kostow/">Mike Kostow</a>, GM Pardot at Salesforce</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;"><a href= "https://www.linkedin.com/in/emmawood/">Emma Chalwin</a>, SVP Global Field Marketing at Salesforce</span></li> </ul> <p><strong>Resources</strong><span style= "font-weight: 400;">:</span></p> <ul> <li><span style="font-weight: 400;">The B2B Marketer's Guide to ABM:</span> <a href="https://sfdc.co/crK9NC"><span style= "font-weight: 400;">https://sfdc.co/crK9NC</span></a></li> <li><span style="font-weight: 400;">6th State of Marketing Report: <a href= "https://sfdc.co/p5LXG">https://sfdc.co/p5LXG</a> </span></li> </ul>