90% of Start-Ups Fail. Here's How to Market Your Way Through the Hard Times.

This is a podcast episode titled, 90% of Start-Ups Fail. Here's How to Market Your Way Through the Hard Times.. The summary for this episode is: <p>Tom Hogan joins the Cloudcast. Tom is co-author of "The Ultimate Start-Up Guide" and co-founder of Crowded Ocean, one of Silicon Valley’s leading marketing firms for startups. In this episode, Tom gets real about the failure rate for start-ups — and explains how marketers can help growing companies stick around for the long haul. He shares why you’re not Steve Jobs (and that’s actually a good thing!), how to craft a great company culture from the early days, and ways to leverage great talent without it costing a fortune.</p> <p>Resources for this episode:</p> <p>Tom's website: http://crowdedocean.com</p> <p>Subscribe to the Cloudcast: <a href="http://sforce.co/cloudcast" target="_blank">http://sforce.co/cloudcast</a></p> <p>Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:</p> <p><a href="http://twitter.com/youngheike" target= "_blank">http://twitter.com/youngheike</a></p> <p><a href="http://twitter.com/joelbook" target= "_blank">http://twitter.com/joelbook</a></p>