How to Speak ABM: Episode 7 – The Future of Lead-Gen

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This is a podcast episode titled, How to Speak ABM: Episode 7 – The Future of Lead-Gen. The summary for this episode is: <p><span style="font-weight: 400;">Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in. </span></p> <p><strong>Resources:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI</span></li> </ul> <p><input id="hippowiz-ass-injected" type="hidden" value= "true" /><input id="hvmessage-toextension-listener" type="hidden" value="none" /></p>

DESCRIPTION

Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in. 

Resources:

  • Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI