How to Speak ABM: Episode 5 – Three’s Company

This is a podcast episode titled, How to Speak ABM: Episode 5 – Three’s Company. The summary for this episode is: <p><span style="font-weight: 400;">Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach.</span></p> <p><strong>Guests</strong><span style= "font-weight: 400;">: </span></p> <ul> <li style="font-weight: 400;"><a href= "https://www.linkedin.com/in/robarchacki/"><span style= "font-weight: 400;">Rob Archacki</span></a><span style= "font-weight: 400;">, Partner and Associate Director, B2B Marketing & Sales at BCG </span></li> <li style="font-weight: 400;"><a href= "https://www.linkedin.com/in/lisaps/"><span style= "font-weight: 400;">Lisa Perry</span></a><span style= "font-weight: 400;">, Sr. Manager, 1:1 Enterprise ABM, Salesforce</span></li> <li style="font-weight: 400;"><a href= "https://www.linkedin.com/in/cinziabazzo/"><span style= "font-weight: 400;">Cinzia Bazzo</span></a> <span style= "font-weight: 400;">- National Vice President Retail Canada, Salesforce</span></li> </ul> <p><strong>Resources</strong><span style= "font-weight: 400;">:</span></p> <ol> <li><span style="font-weight: 400;">Webinar - How Marketers Are Driving Account Engagement and Growth with ABM:</span> <span style= "font-weight: 400;">https://sfdc.co/MOeXW</span></li> <li><span style="font-weight: 400;">BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH</span></li> </ol>