How to Speak ABM: Episode 6 – The Digital Handshake

This is a podcast episode titled, How to Speak ABM: Episode 6 – The Digital Handshake. The summary for this episode is: <p><span style="font-weight: 400;">Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake.</span></p> <p><span style="font-weight: 400;"><strong>Guest</strong>: Lester McHargue,</span> <span style="font-weight: 400;">Executive Strategist, Manufacturing at Salesforce</span></p> <p><strong>Resources:</strong></p> <ul> <li><span style="font-weight: 400;">Data Sheet: State of Marketing Report for Manufacturing</span> <a href= "https://sfdc.co/BHy2j"><span style= "font-weight: 400;">https://sfdc.co/BHy2j</span></a></li> <li><span style="font-weight: 400;">Blog Post: How AI Is Keeping  Supply Chains Running Throughout the Pandemic.</span> <a href="https://sfdc.co/b26XOP"><span style= "font-weight: 400;">https://sfdc.co/b26XOP</span></a></li> </ul> <p><input id="hippowiz-ass-injected" type="hidden" value= "true" /><input id="hvmessage-toextension-listener" type="hidden" value="none" /></p>