How to Speak ABM: Episode 4 – 3 Steps to Success

This is a podcast episode titled, How to Speak ABM: Episode 4 – 3 Steps to Success. The summary for this episode is: <p><span style="font-weight: 400;">Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services.</span></p> <p><strong>Guest:</strong> <a href= "https://www.linkedin.com/in/sandra-marchand-83661823/"><span style="font-weight: 400;"> Sandra Marchand</span></a><span style="font-weight: 400;">, Director of Marketing at ATS, Advanced Technology Services.</span></p> <p><strong>Resources:</strong></p> <ol> <li><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> The B2B Marketer's Guide to ABM - https://sfdc.co/bkNZ8z</span><span style= "font-weight: 400;">A</span></li> <li><span style="font-weight: 400;">Practical Approach to Designing Your ABM Strategy:</span> <a href= "https://sfdc.co/eN6Q1"><span style= "font-weight: 400;">https://sfdc.co/eN6Q1</span></a></li> </ol>