Moment Makers: Episode 4 – How Real Is Real-Time Personalization?

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This is a podcast episode titled, Moment Makers: Episode 4 – How Real Is Real-Time Personalization?. The summary for this episode is: <p><span style="font-weight: 400;">We often hear the term “real-time personalization” but what does it really mean? And how can it help marketers create moments that truly resonate with customers? Join us for answers to these questions and more with expert marketers from Merkle and Reverie! </span></p> <p><strong>Guests:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Jose Cebrian - Senior Vice President Marketing Strategy, Merkle</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Lisa Tan - Chief Marketing Officer, Reverie</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Deena Gardner Reverie - Vice President of Marketing and Communications, Reverie</span></li> </ul> <p><strong>Resources</strong><span style= "font-weight: 400;">: </span></p> <ul> <li><span style="font-weight: 400;">Salesforce + Google Virtual Adventure -</span> <a href= "http://sforce.co/virtualadventure"><span style= "font-weight: 400;">sforce.co/virtualadventure</span></a></li> <li><a href= "https://www.merkleinc.com/what-we-do/salesforce-partnership"><span style="font-weight: 400;"> https://www.merkleinc.com/what-we-do/salesforce-partnership</span></a></li> </ul>

DESCRIPTION

We often hear the term “real-time personalization” but what does it really mean? And how can it help marketers create moments that truly resonate with customers? Join us for answers to these questions and more with expert marketers from Merkle and Reverie! 

Guests:

  • Jose Cebrian - Senior Vice President Marketing Strategy, Merkle
  • Lisa Tan - Chief Marketing Officer, Reverie
  • Deena Gardner Reverie - Vice President of Marketing and Communications, Reverie

Resources