Content Marketing in 2018: The Trends, Jobs, and Metrics You'll Need to Know

This is a podcast episode titled, Content Marketing in 2018: The Trends, Jobs, and Metrics You'll Need to Know. The summary for this episode is: <p>Content marketing has evolved significantly from the days when companies thought, "We'll hire an out-of-work journalist to write blog posts, and bingo — we'll have content marketing." Today, content is all about new contexts (like smart speakers), new roles (like audio and video production), and de-siloed efforts across owned, paid, and earned media. Listen as Rebecca Lieb, one of the world's foremost researchers on content marketing, explains what you need to know about content to stay ahead of the curve and update your strategy for the remainder of 2017 and beyond.</p> <p>Tweet @<a href= "https://twitter.com/youngheike">youngheike</a> or @<a href= "https://twitter.com/marketingcloud">marketingcloud</a> with your thoughts on this episode or ideas for a future topic.</p>