The Hero's Journey: How to Market Your Small Biz from Launching to Leading

This is a podcast episode titled, The Hero's Journey: How to Market Your Small Biz from Launching to Leading. The summary for this episode is: <p>Ken Rutsky, B2B marketing consultant and author of <em>Launching to Leading</em>, joins the Marketing Cloudcast. In your marketing, who’s the hero: your company or your customer? Listen as Ken explains how to craft a viewpoint that positions your customers as the real heroes, with plenty of practical steps to grow your startup from its earliest phases to true market leadership. Hear tips on communicating your value through experiences, facilitating an Apple-esque buyer journey, and much more.</p> <p>Resources for this episode:</p> <p>Ken's book: http://sforce.co/KenLaunch</p> <p>Subscribe to the Cloudcast: <a href= "http://sforce.co/cloudcast">http://sforce.co/cloudcast</a></p> <p>Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:</p> <p><a href= "http://twitter.com/youngheike">http://twitter.com/youngheike</a></p> <p><a href= "http://twitter.com/joelbook">http://twitter.com/joelbook</a></p>