How to Speak ABM: Episode 2 – The Data Imperative

This is a podcast episode titled, How to Speak ABM: Episode 2 – The Data Imperative. The summary for this episode is: <p><span style="font-weight: 400;">Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful. </span></p> <p><strong>Guests:</strong></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;"><a href= "https://www.linkedin.com/in/cgolec/">Chris Golec<span style= "text-decoration: underline;">,</span> Founder of Demandbase</a> </span></li> <li style="font-weight: 400;"><a href= "https://www.linkedin.com/in/jonmiller2/"><span style= "font-weight: 400;">Jon Miller, Chief Product Officer at Demandbase</span></a></li> <li style="font-weight: 400;"><a href= "https://www.linkedin.com/in/karinholmgren/"><span style= "font-weight: 400;">Karen Holmgren, Senior Manager, Global Marketing Operation at Pitney Bowes</span></a></li> </ul> <p><strong>Resources:</strong></p> <ol> <li><span style="font-weight: 400;">Marketing and Your CRM: Better Together <a href= "https://sfdc.co/ccgGm4">https://sfdc.co/ccgGm4</a> </span></li> <li><span style="font-weight: 400;">Marketing Intelligence Report -</span> <span style="font-weight: 400;"><a href= "https://sfdc.co/bu3LHs">https://sfdc.co/bu3LHs</a> </span></li> <li><span style="font-weight: 400;">A Tale of Data-Driven Advertising -</span> <a href="https://sfdc.co/cc5glA"><span style= "font-weight: 400;">https://sfdc.co/cc5glA</span></a></li> </ol>