How to Speak ABM: Episode 3 – Account Anthropology

This is a podcast episode titled, How to Speak ABM: Episode 3 – Account Anthropology. The summary for this episode is: <p><span style="font-weight: 400;">In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee.</span></p> <p><strong>Guests: </strong></p> <ul> <li style="font-weight: 400;"><a href= "https://salesforce.quip.com/CQYiAGHzhMsC"><span style= "font-weight: 400;">Daniel Englebretson</span></a> <span style= "font-weight: 400;">- Co-founder and Head of Client Services at Khronos</span></li> <li style="font-weight: 400;"><a style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" href="https://www.linkedin.com/in/nehashah11/">Neha Shah</a> <span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> - Director, Product Marketing at Salesforce Pardot</span></li> </ul> <p><strong>Resources:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1</span></li> </ul>