Episode #145: How to Build Trust with Customers, with Bill Wilson

This is a podcast episode titled, Episode #145: How to Build Trust with Customers, with Bill Wilson. The summary for this episode is: <p><span style="font-weight: 400;">Build trust with customers by letting them participate in the sales conversation through choices. Choices enable sellers to change the conversation with customers from “Am I going to buy from you?” to “What am I going to buy from you?” Giving customers full transparency into your offerings helps them feel less like they are being sold to and more like they are in control of their decisions. <a href= "https://sfdc.co/2jRGu">https://sfdc.co/2jRGu</a></span></p> <p> </p> <p><span style="font-weight: 400;">Guest:  Bill Wilson (</span><a href= "https://www.linkedin.com/in/wdrwilson/?originalSubdomain=ca"><span style="font-weight: 400;">https://www.linkedin.com/in/wdrwilson/?originalSubdomain=ca</span></a><span style="font-weight: 400;">)</span></p> <p><span style="font-weight: 400;">Host: KayLeigh Dent (<a href= "https://www.linkedin.com/in/kayleighdent">https://www.linkedin.com/in/kayleighdent</a>)</span></p> <p> </p> <p><span style="font-weight: 400;">Related resources:</span></p> <ul> <li style="font-weight: 400;"><a href= "http://www.salesforce.com/quotable/articles/three-shortcuts-to-proposal-writing"> <span style="font-weight: 400;">3 Shortcuts to Proposal Writing</span></a><span style= "font-weight: 400;"> </span></li> <li style="font-weight: 400;"><a href= "https://www.salesforce.com/quotable/podcasts/episode-146-three-elements-proposal"> <span style="font-weight: 400;">Three Elements Needed to Write a Convincing Proposal</span></a></li> </ul>