Episode #148: How Nielsen Is Transforming Its Sales Organization, with Andrew Criezis

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This is a podcast episode titled, Episode #148: How Nielsen Is Transforming Its Sales Organization, with Andrew Criezis. The summary for this episode is: <p><span style="font-weight: 400;">Learn how Nielsen, a global media company, is transforming its sales organization in terms of strategy, processes, technology, and culture. Andrew Criezis, SVP, Sales Ops & Enablement, walks us through how Nielsen recently redid its sales strategy to become more specific, focusing on personas. By creating sales specialists, Nielsen was able to access a greater share of each company’s wallet. In addition, Nielsen created inside sales teams to focus on new accounts and rolled out a new incentive plan that works to directly correlate to individual and team contributions.</span> <span style= "font-weight: 400;"><a href= "https://sfdc.co/vhwnH">https://sfdc.co/vhwnH</a></span></p> <p> </p> <p><span style="font-weight: 400;">Guest: Andrew Criezis (</span><a href= "https://www.linkedin.com/in/andrew-criezis-072b716/"><span style= "font-weight: 400;">https://www.linkedin.com/in/andrew-criezis-072b716/</span></a><span style="font-weight: 400;">)</span></p> <p><span style="font-weight: 400;">Host: KayLeigh Dent (<a href= "https://www.linkedin.com/in/kayleighdent">https://www.linkedin.com/in/kayleighdent</a>)</span></p>

DESCRIPTION

Learn how Nielsen, a global media company, is transforming its sales organization in terms of strategy, processes, technology, and culture. Andrew Criezis, SVP, Sales Ops & Enablement, walks us through how Nielsen recently redid its sales strategy to become more specific, focusing on personas. By creating sales specialists, Nielsen was able to access a greater share of each company’s wallet. In addition, Nielsen created inside sales teams to focus on new accounts and rolled out a new incentive plan that works to directly correlate to individual and team contributions. https://sfdc.co/vhwnH

 

Guest: Andrew Criezis (https://www.linkedin.com/in/andrew-criezis-072b716/)

Host: KayLeigh Dent (https://www.linkedin.com/in/kayleighdent)