Episode #146: Three Elements Needed to Write a Convincing Proposal, with Bill Wilson

This is a podcast episode titled, Episode #146: Three Elements Needed to Write a Convincing Proposal, with Bill Wilson. The summary for this episode is: <p><span style="font-weight: 400;">In enterprise sales, it’s hard to avoid proposals. Start treating proposals as an opportunity to close the sale, not just as a formality. By focusing on benefits, using your prospect’s language, and providing choices, you will be able to effectively communicate your value. <a href= "https://sfdc.co/bSiRiF">https://sfdc.co/bSiRiF</a></span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Guest:  Bill Wilson (</span><a href= "https://www.linkedin.com/in/wdrwilson/?originalSubdomain=ca"><span style="font-weight: 400;">https://www.linkedin.com/in/wdrwilson/?originalSubdomain=ca</span></a><span style="font-weight: 400;">)</span></p> <p><span style="font-weight: 400;">Host: KayLeigh Dent (</span><a href= "https://www.linkedin.com/in/kayleighdent"><span style= "font-weight: 400;">https://www.linkedin.com/in/kayleighdent</span></a><span style="font-weight: 400;">)</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Related resources:</span></p> <ul> <li style="font-weight: 400;"><a href= "http://www.salesforce.com/quotable/articles/three-shortcuts-to-proposal-writing"> <span style="font-weight: 400;">3 Shortcuts to Proposal Writing</span></a><span style= "font-weight: 400;"> </span></li> </ul> <ul> <li style="font-weight: 400;"><a href= "https://www.salesforce.com/quotable/podcasts/episode-145-build-trust-customers"> <span style="font-weight: 400;">How to Build Trust with Customers</span></a></li> </ul>