Episode #137: The AI Advantage in Lead Scoring, with Marco Casalaina

This is a podcast episode titled, Episode #137: The AI Advantage in Lead Scoring, with Marco Casalaina. The summary for this episode is: <p><span style="font-weight: 400;">One of the greatest gifts of AI to sales is that of time; with mechanical tasks handled by increasingly intelligent AI, salespeople have the time to focus on interacting with customers in more sophisticated and informed ways. Marco Casalaina, VP Product Management, Einstein, Salesforce, digs into the rewards reps can reap from the AI automation of tasks that detract from the most inherent aspect of sales: the human component. <a href= "https://sforce.co/2VmmagR">https://sforce.co/2VmmagR</a></span></p> <p><span style="font-weight: 400;">Guest:  Marco Casalaina (https://www.linkedin.com/in/marcocasalaina/)</span></p> <p><span style="font-weight: 400;">Host: Kevin Micalizzi (https://linkedin.com/in/kevinmic)</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Related resources:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why AI Will Be Your New Best Friend in Sales</span> <a href= "https://sforce.co/2VodW7V"><span style= "font-weight: 400;">https://sforce.co/2VodW7V</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Use AI to Make a Positive Difference, with Tony Hughes</span> <a href= "https://sforce.co/2ICCU2c"><span style= "font-weight: 400;">https://sforce.co/2ICCU2c</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The 7 Biggest Trends Upending Sales Today</span> <a href= "https://sforce.co/2IOkHyq"><span style= "font-weight: 400;">https://sforce.co/2IOkHyq</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Tomorrow Today: Why the Rise of AI for Sales Is Your Rise, Too, with Donal Daly <a href= "https://sforce.co/2XkP03f">https://sforce.co/2XkP03f</a> </span></li> </ul>