Episode #140: Creating Compelling Value Propositions, with Lisa Dennis

This is a podcast episode titled, Episode #140: Creating Compelling Value Propositions, with Lisa Dennis. The summary for this episode is: <p><span style="font-weight: 400;">It’s time to start reverse engineering value propositions. The fastest way to earn a prospect’s trust, and potentially close the deal, is not by extolling the benefits of your product or services; rather, it’s by demonstrating your knowledge of and concern for your prospects’ challenges. Lisa Dennis, President of Knowledgence Associates, details how important it is to develop value propositions from the outside in, and ways to successfully work with internal teams to create your messaging. <span data-sheets-value= "{"1":2,"2":"https://sforce.co/2E40mR2"}" data-sheets-userformat= "{"2":513,"3":{"1":0},"12":0}"><a class="in-cell-link" href="https://sforce.co/2E40mR2" target="_blank" rel= "noopener">https://sforce.co/2E40mR2</a></span></span></p> <p> </p> <p><span style="font-weight: 400;">Guest:  Lisa Dennis (https://www.linkedin.com/in/knowledgence/)</span></p> <p><span style="font-weight: 400;"><span data-sheets-value= "{"1":2,"2":"https://sforce.co/2E40mR2"}" data-sheets-userformat= "{"2":513,"3":{"1":0},"12":0}"> Host: Vanessa Haney (<a href= "https://linkedin.com/in/vmhaney">https://linkedin.com/in/vmhaney</a>)</span></span></p> <p> </p> <p><span style="font-weight: 400;">Related resources:</span></p> <ul> <li><span style="font-weight: 400;">Value Propositions That Sell — Turning Your Message into a Magnet That Attracts Buyers (Chapter 1) http://bit.ly/30h9hrU</span></li> <li><span style="font-weight: 400;">The Power of Buyer Relevance http://bit.ly/2LQo21s</span></li> <li><span style="font-weight: 400;">Matching Your Product’s Value with Your Customer’s Values https://sforce.co/2WJRDuO</span></li> <li><span style="font-weight: 400;">Deliver Value from the Start, with Spencer Doyle https://sforce.co/2VnRADk</span></li> </ul>