Episode #142: Optimizing Your Presence at Events, with Alice Heiman

This is a podcast episode titled, Episode #142: Optimizing Your Presence at Events, with Alice Heiman. The summary for this episode is: <p><span style="font-weight: 400;">How can you cut through the noise and bustle of events and shows and make a lasting impact on leads without being too aggressive? Events can be a unique opportunity to talk to the</span> <em><span style= "font-weight: 400;">right</span></em> <span style= "font-weight: 400;">people — not just anybody — or they can be a total loss of your time and resources. Well-structured, targeted approaches to events can help you leave with strong leads and can help your attendees leave with more than just swag. Alice Heiman, Co-Founder and CRO at TradeShow Makeover, explains how to get the most ROI at events and ensure you’re making the right impression on leads. <span data-sheets-value= "{"1":2,"2":"https://sforce.co/2I8ODC1"}" data-sheets-userformat= "{"2":897,"3":{"1":0},"10":0,"11":4,"12":0}"><a class="in-cell-link" href="https://sforce.co/2I8ODC1" target="_blank" rel= "noopener">https://sforce.co/2I8ODC1</a></span></span></p> <p> </p> <p><span style="font-weight: 400;">Guest:  Alice Heiman (</span><a href= "https://www.linkedin.com/in/aliceheiman/"><span style= "font-weight: 400;">https://www.linkedin.com/in/aliceheiman/</span></a><span style="font-weight: 400;">)</span></p> <p><span style="font-weight: 400;">Host: Vanessa Haney (</span><a href="https://linkedin.com/in/vmhaney"><span style= "font-weight: 400;">https://linkedin.com/in/vmhaney</span></a><span style="font-weight: 400;">)</span></p> <p><span style="font-weight: 400;"><span data-sheets-value= "{"1":2,"2":"https://sforce.co/2I8ODC1"}" data-sheets-userformat= "{"2":897,"3":{"1":0},"10":0,"11":4,"12":0}">  </span></span></p> <p><span style="font-weight: 400;">Related resources:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Trade Show ROI Calculator</span> <a href= "http://bit.ly/2wv4uVU"><span style= "font-weight: 400;">http://bit.ly/2wv4uVU</span></a></li> </ul> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Online or Offline, Speak with Influence</span> <a href="https://sforce.co/2Wh8okO"><span style= "font-weight: 400;">https://sforce.co/2Wh8okO</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Focus on Outcomes, Not Actions</span> <span style= "font-weight: 400;"><a href= "https://sforce.co/2wtee34">https://sforce.co/2wtee34</a></span></li> <li style="font-weight: 400;">How to Sell When Buyers Are Already Making Up Their Minds <a href= "https://sforce.co/2ELjX94">https://sforce.co/2ELjX94</a></li> </ul>